Apple’s Advertising Identity

Hola Todos!

This story is just one of the many excellent Apple articles the business press has pumped out since Steve Jobs’ passing.  In this Advertising Age article (link) details Apple’s advertising philosophy from the super-famous “1984” super bowl ad, to the “Think Different” campaign and even “I’m a Mac” run.  The article also discusses Lee Clow of TBWA and his close relationship with Steve Jobs.  Unfortunately, most company-agency relationships are transactional and nothing like one described in this article.


Dr. Dan-o




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