The Blueprint: The Best Inbound/Content Marketing Explanation Ever

Hola Todos!

I probably could have stopped at the title and just posted the link and that would have been that but I cannot overstate how nuggetworthy this podcast truly is. I’ve linked to Michael Stelzner’s Social Media Marketing Podcast many times in the past but there are few podcast I listen to over and over again.

Titled “Growing with Content: How to Start a Respectable Platform Other Will Love” is basically the story behind how SocialMediaExaminer.com got started. In the process of telling his story, Michael gives us much of his “secret sauce.”

Two of my favorite nuggets include: (1) give a gift to a friend and not expect anything in return.  Although he did not mention it by name, this is the Principle of Reciprocity straight out of one of my favorite books of all time. (2) Build relationships early before you need them. This nugget echoes my “farming not hunting” metaphor I picked from Reid Hoffman’s networking book.

Listen to this podcast today, and then tomorrow and again next week…

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

Time Management Revisited: Rethinking Time and The Power of Multipliers

Hola Todos!

Time management has been a common theme on DigNuggetville going all the way back to Post #7 on August 22nd, 2011 – “Big Rocks First!

Today’s time management nugget is courtesy of Jennifer Aaker, the General Atlantic Professor of Marketing at Stanford’s Graduate School of Business. In her 4-minute video featured on the Leanin.org blog, Professor Aaker tells us not to multi-task in attempt to accomplish multiple different goals at the same time.  Rather, Professor Aaker asks us to rethink time and work on one activity that can fulfill multiple goals.  She calls this nugget a “multiplier.”

On a related note, Professor Aaker is a stellar marketing scholar and I would put very few professors in her echelon.  Back when I was in my doctoral program and President of American Marketing Association’s Doctoral Student Special Interest Group (DocSIG), Professor Aaker graciously agreed to be the keynote speaker at one of our conferences.  She recently published an excellent book titled “The Dragonfly Effect” which details effective and powerful ways to use social media to drive social change. A fantastic presentation on the book by Professor Aaker titled “How Ideas Take Flight” can be found on the Stanford Entrepreneurial Thoughts Leaders series.

Something to check out today…

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

RE2PECT: One of the Best Ads of the Year

Hola Todos!

Yesterday, Nike’s tribute ad to retiring Yankee legend Derek Jeter was buzzing all around the blogosphere – and rightfully so.  It is without question, one of the best ads of the year. Even at 90 seconds, I watched it once and then I immediately watched it again.

Created by famed agency Weiden + Kennedy, the ad begins with long time (1951-2007) Yankee PA announcer Bob Sheppard stating, “Now Batting for the Yankees, Number 2 Derek Jeter, Number 2.” Soon after, we see #2 running through is trademark routine, which includes a sight tipping of his cap. The pitcher, Red Sox’s Jon Lester returns the tip and that small acknowledgement goes viral including dozens of celebrities.

My two favorite hat tips in the ad are: the Red Sox fans in the Boston bar (their facial expressions are priceless) and the Godfather-esque scene in the dark restaurant with retied Yankees Mariano Rivera, Andy Pettitte, Joe Torre (in the middle, of course), Tino Martinez and Jorge Posada.

Check out that ad today…and watch it twice…

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

Summertime Book Recommendations: 2014 Edition – UPDATE

Hola Todos!

Earlier this summer, I posted a number of excellent books for the 2014 Summer Book Recommendation Reading List. We all need a new nugget or two to expand our knowledge base and a good book is an excellent way to accomplish that goal. Here’s what I’ve read so far:

The Humor Code by Peter McGraw: Excellent – I’ve always been interested in how humor can make someone more likable

Social Media Explained by Mark W. Schaefer: Perfect for my fall social media class – I now have some more nuggets to pass along

The Checklist Manifesto: How to Get Things Right by Atul Gawande: Different – not what I was expecting – sort of like a giant New Yorker article meaning great storytelling and less theory (although the theory is there in the reference list).  In sum, the more complicated something is, the more you need a checklist so you don’t miss something

Jony Ive: The Genius Behind Apple’s Greatest Products by Leander Kahney:  This is a must read for any Apple/tech industry watcher. Design (e.g., how something works and NOT how something looks) is embedded into the culture of Apple and I feel is one of the main key distinctions between Apple and everyone else

Here is what I’ll be reading next:

The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone: I am leading a discussion this fall at Seton Hall on Amazon and there is not a more complete book out there on the Amazon mindset

The No Asshole Rule, by Robert Sutton – an interesting leadership book: My wife read this while I was reading The Checklist Manifesto and I’m working on a salesforce study that I’m sure this book would be helpful

 

Happy reading…

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

Brands, Brands, Who Owns the Brands?

Hola Todos!

I need to apologize for the radio silence for the past few weeks.  It’s summer and summer is all about being outside.  We also had an incredible vacation to Puerto Rico for some R & R.  But the main reason DigNuggetville has been quiet (but not my Twitter stream) has been the World Cup – I’m totally addicted as I have been since 1982 when I saw Italy win it all.  I’ve watched better than 80% to 90% of the matches and if you include highlights, I’ve seen them all.  This Tuesday and Wednesday afternoons, as well as, Sunday are BLOCKED for the semifinals and final matches.

That said, one of my Seton Hall students, Zachary Joback, sent me an interesting email over the weekend:

Hey Dr. Dan-O,

I was on Facebook and found this cool picture of all the major brands and who owns them all. Thought you’d think its cool and / or could use it in your classes. Also, here is a link to the page for some other cool graphics you can use.

I agree Zach – this is cool stuff.  Most of the time, infographics present some weak material via social media in a user-friendly graphical way; sort of like a quick sugar rush from a candy bar that the feeling doesn’t last.  These, however, are much better than most.  While not perfect, these infographics do a nice job of illustrating the myriad of brands and the few firms that really own them.

Something to check out today… 

 

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University