Why College Graduates Lose Out On Jobs

Hola Todos!

I often do Topic Talks in class when the students take over and bring in excellent nugget-worthy articles to share.  The other day, Chris Borkes sent me a great topic talks for my current and future graduates.  Chris summarized:

I came across this article that has a pretty good presentation that is easy to read and quick to get through at its length. It may seem to be common sense but I think some of these things are overlooked by soon to be or recent grads.  Figured you might be able to share it with some of your students if you find it of value and could potentially help them be even more successful and effective in their job search.

All the best,
Chris   

I when through the powerpoint deck in the link highlighted above, I saw some really strong tips, as well as, pitfalls to avoid when going through the interview process.  I’m sure there are at least two if not more nuggets for you to add to your journal.

Something to check out today…

Best regards

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

 

 

 

Apple Social Responsibility in China: An Update

Hola Todos!

Tim Cook is often criticized and it is not hard to find a “Fire Tim Cook” article in the blogosphere (note: these usually come from the Wall Street financial writers).  I have been writing for some time that Tim Cook has been stepping out from the shadow of Steve Jobs (ex. 2013 WWDC Round upIs Apple Cursed?The Legacy of Steve Jobs).

Another example of how Tim Cook is being different from Mr. Jobs is Apple’s social responsibility in China. In a recent Apple 2.0 Blog post, Philip Elmer-DeWitt called it a complete 180 stating:

The bulk of the work Apple has done began in 2012, after the death of Steve Jobs. It is generally believed that Apple CEO Tim Cook, who has been traveling to China as a supply chain executive for many years, has been supportive of Apple’s cooperation with environmental groups in a way that Jobs was not. Ma said he has not met with Cook but that he has held meetings with other high-level Apple executives.”

The shadow of Steve Jobs still looms large today but as a leader, Tim Cook has been making the CEO office his own and I expect even more Tim Cook fingerprints in the coming year.

Something to check out today…

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

 

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

 

 

 

 

 

 

Social Media Listening: Apple & WWDC

Hola Todos!

Last week was a big week for Apple.  At the World Wide Developers Conference (WWDC), Apple debuted new Mac Airs, Mac Pro, iTunes Radio, iOS7 and OSX Mavericks.  Wondering what was the most talked about of these new announcements?  In an excellent exemplar of social media listening, Philip Elmer-DeWitt on his Apple 2.0 blog linked to an interesting analysis by Silicon Valley based social media monitoring firm called Viral Heat.

According to their report, Viral Heat detailed iOS7 was the winner with 417,336 tweets, 15,082 Facebook comments, 15 Pinterest pins, 20,800 mentions on the real-time web, and 3,097 videos (not sure if these were YouTube, Vine, or something else).

Regardless if you’re a Mac person or not, social media listening and reports like this one are more commonplace then ever.  And, this type of analysis is not limited to big events or conferences.  I know for a fact, that major CPG firms track 24/7 their top-tier brands on the social web.

Something to check out today…

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

Apple 2013 WWDC Round-Up: Welcome to the Post-Steve Jobs Era

Hola Todos!

I believe the blogosphere is just starting to grapple with that happened yesterday at Apple’s WWDC 2013 Keynote Address – Welcome to the post Steve Jobs Apple. We know that Apple has been highly criticized in the business press for “the lack of innovation” since the passing of Steve Jobs – especially recently over the last nine months since we have not had a major announcement from Apple (whereas Apple rarely when 3 to 6 months without announcing a major update of some sort).

Apple had a major transition in October 2012 updating the iPhone, iPad, iTouch and introducing the iPad mini in a 4-week span. By the end of that Oct, Forstall was gone and the entire management team was shaken-up and re-aligned.  Jony Ive was placed in charge of hardware and software and yesterday, we saw the first look at the post Steve Jobs Apple – further evidenced by the 90-second introduction video at the keynote and the new “signature” 60-second TV commercial.

One of Steve Jobs’ most famous quotes was “Design is not just what it looks like.  Design is how it works” and yesterday, Ive and team demonstrated that philosophy as the main driver in iOS7 and OSX Mavericks.  Apps that “nap” to conserve battery life – graphics that use less juice because they are flatter and more translucent (e.g., less 3D visual reputation) – resulting in a strikingly different look and feel for iOS7 and OSX Mavericks – so much so, that I bet there will be A LOT of people at the Genius Bar to get themselves a refresher course on their iPhones and Macs this fall.

The Keynote was long – 2 hours. What other tech company can hold an audience for 2 hours? Overall, the blogosphere has been measured and positive. The links below represents some of the most interesting links I found on yesterday’s event.

 

The full 2-hour keynote

The 90-second version

A review from various Wall Street analysts

A review from Apple super blogger John Gruber

A list of stats from yesterday’s keynote

11 Jaw dropping features of iOS7

-Apple is making Bing the default search engine for Siri!

-A video of one idiot who thinks Steve Jobs would strangle the current CEO Tim Cook for the lack of innovation

ALL something to check out today…

Best regards

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

Twitter & More Twitter: Increasing Traffic & Managing Followers

Hola Todos!

While listening to my weekly dose of the Social Media Marketing Podcast by Michael Stelzner, I heard an excellent nugget that I had to pass along. Michael was interviewing Kim Garst on how to use Twitter to increase traffic to your blog.

At the 37:35 mark, I heard the best nugget of the podcast when Kim brought up a web based Twitter utility called ManagerFlitter.  Not only does it help with removing spammers that are following you on Twitter, it also has a much more robust search function where it is easier to find or track real-time conversations around different keywords – cool!

Something to check out today…

Best regards

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

Excellent Persuasion Takeaways

Hola Todos!

Persuasion is a linchpin in so many verticals: leadership, networking, selling, teaching, etc – so it is not a surprise that I search for excellent persuasion nuggets 24/7.  I love the Harvard Business Review podcast and yesterday, Jonah Berger of The Wharton School at the University of Pennsylvania was on to chat about his book Contagious: Why Things Catch OnI have blogged about Professor Berger in the past and Contagious is on my suggested books for the summer.

Check it out when you get a chance as I guarantee there’s a persuasion nugget or two for you today.

Best regards

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

The State of the Internet: Past & Present

Hola Todos!

Last week, The Wall Street Journal held its annual All Things D conference, of which the heavyweights of the heavyweights (Tim Cook, Sheryl Sandberg, Dick Costolo, Elon Musk and many others) came to Rancho Palos Verdes, CA to sit down with Walt Mossberg, Kara Swisher and colleagues to discuss the state of the tech industry.

Although all the presentations are nuggetworthy some way, shape or form, Mary Meeker’s (VC at Kleiner Perkins Caufield & Byers and formerly of Morgan Stanley) annual State of the Internet is especially noteworthy.  It’s amazing to see 117 slides go in 23 minutes flat – I mean this presentation moves! Moreover, I feel this presentation has been shared around the blogosphere more than any other at D11.  For instance, here’s one post from Philip Elmer-Dewitt of the Apple 2.0 Blog highlighting 10 of the 117 slides that pertain specifically to Apple.

I say watch the presentation and check all 117!

Best regards

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University