Apple’s New Product is a…Car?

Hola Todos!

File this one under…to be honest, I’m not sure what to file this one under.  Making it’s debut last week at the Shanghai auto show, Volkswagon unveiled the iBeetle.  So what makes an iBeetle special?  Beyond the matching iPhone color schemes (available in gray, white, and black), the iBeetle has an iPhone specific docking station, that integrates with the vehicle’s navigation and audio systems. The VW/Apple -co designed app compares driving times and distances, tracks vehicle information such as coolant temperatures and oil levels, and streams music from Spotify or iTunes, in addition to, making calls through the iBeetle audio system.

Interesting…yes – revolutionary…not so much – even low end Fords, Chevys, and other econo boxes have similar functionality.  The Telsa cars have world-class computer electronics in them with iPad like machines (powered by Android) at easy reach from the driver and front passenger.  In my opinion, the most interesting aspect of the press release was that Apple board member Mickey Drexler was the focal executive of the story.  When was the last time that happened? Mickey made a reference to Steve Jobs and his dream of designing a car but no Jony Ives?  Expect to see the car in early 2014.

Something interesting to think about (driving)…

Best regards,

Dr. Dan-o

 

 

 

 

 

Social Media Manager Needs To Think Strategically

Hola Todos!

One of my pet peeves when it comes to social is the overall lack of strategy.  Too many managers talk platforms first (e.g., Facebook, Twitter, etc.) and not strategy.  Even worse, imitation is often the main reason a manager decides to do something in social (note: insert nasally sounding high pitched voice of the manager of your choice when reading…I was reading Business Week the other day and I heard of this thing called a Twitter…we need to get one of those…).

In my eyes, there needs to be a strategic reason to do anything in marketing – regardless if it involves social or not.  I was happy to see this slide deck on LinkedIn the other day as it does provides a few strategic thoughts to why and/or how to use social.  I particularly like Slide 6 (improve customer service relations) and Slide 12 (gain more feedback before product launch).

Something to check out today…

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

 

 

Privacy…Lost – Part II: What Siri Knows About You

Hola Todos!

In Monday’s post, I opened up the privacy discussion by linking to a number of articles that illustrate how much the marketers know about us (scary stuff).  Continuing this discussion, an interesting report from Wired magazine details how the queries on Apple’s Siri are held for two years before they are deleted. Apple keeps these queries to help improve the service but at the same time, the queries are not linked to your Apple user ID or your email address – just some random number that serves as the file name.  After 6 months, the random file number is deleted and all queries are held anonymously. After 24 months, all queries are deleted.

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

 

 

 

 

 

 

 

The Do’s and Don’ts of Interviewing: Tips & Skills

Hola Todos!

It’s that time of the year and many of us are interviewing for a new job or perhaps an internship.  I came across an excellent infographic the other day on this topic that I had to share.  Highlights include:

 

– Common non-verbal interview mistakes (I’ve talked about this topic specifically in a previous DigNuggetville post)

– The Top 10 common mistakes made in an interview

– Statistics highlighting what makes an impact in an interview

– 4 most common interviewing tips

– 5 questions most likely to be asked

 

And as bonus – here’s another solid interviewing article highlighting 6 things NOT to do in an interview.

Something to check out today…

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

 

Privacy…Lost: What The Digital Marketers Know About You

Hola Todos!

Privacy, or they lack of, is a meaty topic worthy of a Ph.D. effort.  The more I read articles like the two I read last week, the less I should be surprised but it never turns out that way.

The first of these posts, from CNN.com, highlights the firm Acxiom, one of the largest data brokers in the business. A PBS documentary that runs a few years back detailed that Acxiom processes a billion pieces a data per day.  Don’t miss the 3-minute video by CNN interviewing the CEO.

The second of these posts in The Atlantic highlights how data firms forecasts and targets consumers.  The link as an excellent exemplar of a data forecast or chart (scroll half-way down) highlighting the level of data and analysis these firms do on individual consumers. The “don’t miss” in this post is the link to a previous article on how Target dataminded for future potential parents.

Something to check out today…

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

 

 

 

A Significant Downside to Social Media…

Hola Todos!

All week, my thoughts have been heavy on Boston.  My wife and I loved our time living in the Hub, both of our children were born there, we have many friends we’re still close with, and we even maintain our 617 area code cell numbers.

That said, tragedies like Monday’s marathon highlight the best and worst in social media.  On the upside, we often get the stories faster from bottom-up social media like Twitter or Facebook.  On the downside, speed is one thing but accuracy is another; often much of the information is accidently or deliberately false.

In an excellent post from Doug Gross highlighting five un-true viral stories from the Boston tragedy, Doug used one of my favorite expressions when describing social media calling it a “digital echo chamber.” With our social tools, it is too easy to share and many times, information gets shared that is not true.  I mean, how many times does someone die on Twitter these days?

In a bottom-up media world, the onus is on the individual users of social media to decide if a story is in fact true or not and that is not easy to do in chaotic scenarios like what happened on Monday.

Something to think about out today…

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

Why do things go Viral? Contagious: Why Things Catch On by Jonah Berger

Hola Todos!

I’ve been on a number of plane trips this semester – which means I’ve been doing a lot of reading.  One of the latest books I’ve read for nuggets was Contagious: Why Things Catch On by Wharton University Marketing Professor Jonah Berger.  This book is a must read as it fits within the worldview of two of my top ten must read books: Malcolm Gladwell’s The Tipping Point and Chip and Dan Heath’s Made to Stick.  Interestingly, Professor Berger studied with Chip Heath while at Stanford. Here’s a short written review and here’s a Ted Talk like video – both by the author.

The book is organized around six axioms that help make things go viral: social currency (making people feel that they are cool insiders); triggers (everyday reminders of an item or idea); emotional resonance (making people want to share the experience with friends); observability (that is, a highly visible item advertises itself); usefulness (people like to share practical or helpful information); and storytelling (embedding a product or an idea in a narrative enhances its power).

There are plenty of interesting exemplars in the book that use one or more of the six axioms described above including one about mustaches and cancer awareness and another about making people feel like insiders.  Of course, my favorite section of the book was the back-end on storytelling – I can never get enough storytelling nuggets.

Something to check out today…

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

 

 

Google Analytics: A Primer

Hola Todos!

Of all the free social media tools out there, by far the most useful is Google Analytics.  I use Google Analytics at least two or three times a week to check on the DigNuggetville Blog.  While listening to the Social Media Examiner podcast hosted by Michael Stelzner the other day, a caller question suggested an excellent YouTube “how to” video on setting up Google Analytics on a WordPress blog.  Even if you do not use WordPress, the content is still extremely easy to translate over to your platform of choice.

Something to check out today…

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

 

 

Is Apple Going To Kill Pandora?

Hola Todos!

I know that predicting the future from the Apple rumor mill is often a fruitless exercise but this iRadio or iTunes Streaming service rumor re-appeared in a major way over the weekend.  Erika Morphy at eCommerce Times did a nice article on the topic highlighting the built in audience with 500 million iOS devices on the market.

Strategically, this offering would not be a stretch from Apple’s perspective.  Apple has the relationships with the major labels and they could almost guarantee the labels stronger streaming revenues than the Pandoras and Spotifys of the world due to that huge built in audience.  From the user perspective, music streaming is the dominant means consumers use to discover and listen to music these days – especially for younger demographics.  If the app becomes a default on iOS devices, it might in fact be the killer music app.

Something to think about today…

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

What is the Future of Business: A Podcast Interview with Brian Solis

Hola Todos!

A few blog posts back, I mentioned I met Brain Solis at a Philly Tweet-up when Brian was in town to discuss his new book “What is the Future of Business.”  I’m reading the book now and with a nice jolt of serendipity, Michael Stelzner of the to the Social Media Examiner podcast recently interviewed Brian.  The podcast provides a nice book summary and overview, as well as, explains in detail the four different “moments of truth.”

Something to check out today…

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University