Yahoo Is Going Mobile

Hola Todos!

As I have mentioned before, Yahoo is one of the most interesting companies to watch, as there have been very few successful turnarounds in the history of tech.  Yahoo’s stock has been slowly but consistently climbing since CEO Marissa Mayer took the top seat last September.  In November 2012, Marissa explicitly stated that Yahoo would start focusing more on a mobile strategy particularly with news, sports and apps and it appears she is sticking to that forecast.

As reported on CNN.com, Yahoo just completed the purchase of Summly – an app from a 17 year old “brain child of London-based boy genius Nick D’Aloisio.” The app delivers automated snapshots of news stories to its users on mobile devices and formats articles for the small screen.  Most news sites work best with a mouse but Summly was build from the ground up with mobile in mind.

Yahoo has closed a few “aqu-hires” but this appears to be one of the first acquisitions that Yahoo will roll out as a regular service offering.  Stay tuned for more deals…I have a feeling Marissa is not even close to being done yet.

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

 

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

Brian Solis: What is the Future of Business?

Hola Todos!

Last night, I went to the Old City section of Philadelphia for the Philly Tweetup w/Brian Solis. Brian was in town to talk about his new book “What is the Future of Business?” My current and past students will understand this immediately when I say… this is a strategy book.  Brian lays out the why much more than the how – the idea is for the reader to start their journey (e.g., their Hero’s Journey) to apply the how.  I read the first three chapters last night and I enjoyed the message and the design (and I mean design as the book was designed from front to back).  I thought the early chapters were sharp as they have a strong focus experience – particularly – the customer experience.

This is something to check out today…

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

Happy Birthday Twitter!

Hola Todos!

Yesterday was Twitter’s 7th birthday.  I’m sorry I’m late by a day…it was a busy Thursday and it’s not like Twitter said happy birthday to me or anything.  With birthdays comes much reminiscing and there were a number of excellent Twitter stories this week.  Jack Dorsey was on 60 Minutes last weekend.  In addition, NPR and CNN (here and here) did nice retrospectives including some of the top tweets of all time.

Enjoy!

best

Dr. Dan-o

 

 

Leadership: The 3 A’s of Attitude, Awareness, and Authenticity

Hola Todos!

Mr. Mike has an excellent leadership nugget for us this week. Mike’s nugget starts with a Neil Pasricha’s TED talk and I love TED talks.  This particular TED talk stresses the simple things in life that may get overlooked for time-to-time.  In addition, Mike describes in detail the leader’s need for attitude, awareness, and authenticity – three characteristics that drive us toward our passion and each are described below.

Mike, the floor is yours…

 

To:  The Great Leaders Who Have a Passion for Continuous Learning

In his TED video, Neil Pasricha, author and founder of the website 1000awesomethings.com, reminds great leaders of the awesome things they have in life – the simple things that they so casually take for granted: “things like waiters and waitresses who bring you free refills without asking, being the first table to get called up to the dinner buffet at a wedding, wearing warm underwear from just out of the dryer, or when cashiers open up a new check-out lane at the grocery store and you get to be first in line — even if you were last at the other line, swoop right in there.”  To experience the ‘awesome’ that life offers each moment, he suggests three A’s.

 

Attitude – “ None of us can predict the future, but we do know one thing about it and that’s that it ain’t gonna go according to plan” Pasricha writes.  There are “high highs” and “lumps and bumps” along the way.  When we have the lumps and bumps, we should remember that we always have two choices: “ One, you can swirl and twirl and gloom and doom forever, or two, you can grieve and then face the future with newly sober eyes. Having a great attitude is about choosing option number two, and choosing, no matter how difficult it is, no matter what pain hits you, choosing to move forward and move on and take baby steps into the future.”

Awareness – Awareness is seeing the world with the eyes a three year old: “I love the way that they see the world, because they’re seeing the world for the first time. I love the way that they can stare at a bug crossing the sidewalk…. I love the way that they’ll spend hours picking dandelions in the backyard…love the way that they see the world, because they’re seeing the world for the first time.  Having a sense of awareness is just about embracing your inner three year-old. And being aware is just about remembering that you saw everything you’ve seen for the first time once, too.”

Authenticity – Authenticity is being and living your “deeply authentic self.” Pasricha shares the story of Roosevelt (Rosie) Grier, famous NFL linebacker of the L.A. Rams, who was 300 pounds and six-foot-five.  He as part of the Rams “fearsome foursome… tough football players doing what they love, which was crushing skulls and separating shoulders on the football field. But Rosey Grier also had another passion. In his deeply authentic self, he also loved needlepoint.”

 

Life is so very short, Pasricha tells us… a scant “100 years to enjoy it… such a short time to experience and enjoy all those tiny little moments that make it so sweet. ” Great leaders choose to capture the awesome in life’s every moment.  Be awesome! Do awesome! Remember the words of Henry Miller, writer:  “The moment one gives close attention to anything, even a blade of grass, it becomes a mysterious, awesome, indescribably magnificent world in itself.” Life is so very beautiful, and so magnificently awesome.

* Top four awesome things from the website.  Awesome is:

1.       Anything you want it to be

2.       Remembering how lucky we are to be here right now

3.       The far corners of your mind

4.       Today

Have a beautiful day and an awesome week!!!

Mike

 

Contact Information:

Michael M. Reuter

Director, Center for Leadership Development

Stillman School of Business

Seton Hall University

Tel: (Office) 973.275.2528;

Email: Michael.Reuter@shu.edu

 

 

 

Blogging 101: 5 Characteristics of a Blogger

Hola Todos!

Blogging is one of my passions, as I like to pass on nuggets (most people call them takeaways) to friends, current students and past students.  I was listening to the Social Media Examiner podcast yesterday and Michael Stelzner did a great interview with Stanford Smith on blogging. During the interview, Stanford outlined 5 key characteristics or traits successful bloggers have such as being a: (1) dreamer or the ability to think big, (2) good storyteller, (3) teacher, (4) persuader, and/or (5) curator (e.g., having a knack for finding good content or interesting knowledge).  During interview, Michael and Stanford also talk about how to build an audience, blogging writing styles, and other blog related topics.

This is an excellent podcast and it is something to check out today.

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

 

Social Media: Wheel of Fortune

Hola Todos!

Please come up to Seton Hall University on Tuesday March 19th for an excellent event titled “Social Media: Wheel of Fortune”.  I will be on a panel along with William Giovanniello, Managing Director, Transaction Advisory Services, BDO, Suzanne Brock, Esquire, Gibbons, PC, and Sarah Cirelli, Senior Marketing Coordinator, WithumSmith+Brown.

We will be discussing the wild, wild west of social media including what employers are looking for, the difference between social media tactics and strategy, and how to find mentors and industry experts using the various social media platforms.  The event s sponsored by Seton Hall’s Center for Entrepreneurial Studies, as well as, the New Jersey Turnaround Management Association

I hope to see you there.

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

 

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

Chief Executive of the Week: Sheryl Sandberg

Hola Todos!

Without question, this has been Sheryl Sandberg’s week.  She started the week on 60 Minutes, NPR, then continued on to pretty much every major media outlet on the planet – and rightfully so.  Sheryl’s book – Lean In – addresses a very important topic in the workplace as men still hold the vast majority of leadership positions in industry and government.  Her goal is to empower women and she offers a number of commonsense solutions in the book.  If anyone is going to make a difference on this issue, it will be Sheryl as she has the ear of many leaders.

Something to keep tabs on this year…

 

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

SXSWi Round Up

Hola Todos!

The South-by-Southwest Interactive Conference (AKA SXSWi) wrapped up yesterday.  More than 30,000 people, up 25% from last year, attended the dizzying array of sessions and celebrity appearances (e.g., Al Gore, Elon Musk, Steve Carell, etc).  The world’s first crowdsourced car was unveiled.  One of the big themes at this year’s SXSWi was hardware over software including 3-D printing and the marker-bot movement.

Perhaps most interesting to attendees was the in-depth demo of Google Glass.  Mashable had Google as the clear winner of this year’s SXSWi as Google Glass accounted for 21% of all brand conversation at the conference.  I highly suggest checking out the article as it features an excellent infographic on all the top conversations at SXSWi.

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

Learning to Master LinkedIn

Hola Todos!

I was listening to the Social Media Examiner podcast the other day and learned a few new nuggets about LinkedIn.  Podcast host Michael Stelzner interviewed Stephanie Sammons who writes exclusively about LinkedIn for Social Media Examiner.  Stephanie dove into a number of excellent topics such as how to generate leads, the power of groups, optimizing your profile and some rules of thumb on whether to link to someone or not.

Of all the social networks, I use LinkedIn the most so any nuggets I can find go straight to my journal.

Something to check out today…

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

 

Content Marketing: A Primer

Hola Todos!

One of my colleagues in the Stillman School of Business sent me this article from the New York Times discussing a SEO/SEM content marketing strategy (e.g., search engine optimization/search engine marketing).  The faculty member had a few questions but I noticed this article was really a good primer on what content marketing is and what content marketing can do for your business.

That said, the phrase “content marketing” is not present in the article and the article’s pitch is on answering customer questions with brutal honest.  However, the article is really a nice primer on what content marketing can do for your firm.  The only thing I would like to add is (1) it is not as easy as it was described in the article (2) while this strategy is not expensive in terms of dollar cost, it can be in terms of time, and (3) the pool category (the exemplar in the article) is rather thin; it would take us much longer to achieve similar results in a more competitive category.

Something to check out today…

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University