As mentioned in many posts, I’m a big fan of goal setting. I like to use the start of a new year as a means to re-boot and look ahead to what I would like to accomplish this year. Before I get to the list, I’ll first review a previous post focusing research based tips for making and keeping your new goals, such as: (1) make short, attainable goals; (2) develop a specific action plan; (3) establish confidence in your plan; and (4) publicly declaring your resolutions to hold yourself accountable.
In the spirit of item #4 above, I am publically declaring the following four goals for the coming year. (Note: I am dropping from 5 professional goals to 4 as one of the biggest lessons learned from last year was I packed my schedule in too tight, did not leave wiggle room for the unexpected, and had to drop items in my to-do list to put out fires.)
#1 – Tenure – There is not a bigger goal on this list than the tenure goal. As an untenured professor at Seton Hall University, my packet is due for review on October 1st, 2013. I have much work to do – specifically I’m short 1 academic article. I have a number of irons in the fire and each day for the next 4 months, the first thought on my brain when I get up will be research and writing. And yes, that means DigNuggetville will take a back seat here and there as needed.
#2 – The Social Media Committee for the 2014 NY/NJ Super Bowl –The 2014 Super Bowl will be played in Giants/Jets MetLife Stadium – the first cold weather Super Bowl in decades. I’m happy to say I’ll be part of this event as I am a member of the Social Media Team for the Super Bowl Host Committee. We had a number of meetings last fall and we have a full set of meetings set for this spring. I’ll have more to say about the Social Media Team as we progress throughout the year.
#3 – Take a Deep Dive into YouTube – Last year’s deep dive was into Twitter and this year’s deep dive will be YouTube. I have not hosted/posted any Dr. Dan-o videos on DigNuggetville but this year, I want to make YouTube my social media goal for the year. Stay tuned for what I can cook up in the YouTube department.
#4 – Run Forbidden Drive by June 20th – Each year I set an exercise goal because if I do not, I’ll just sit on my fat ass and gain weight. Last year, I trained (not too well – many injuries and set backs) but I did finish the Broad Street Run. Even if I was in shape for last year’s Broad Street, there were too much extraneous downsides to running with 40,000 people. While training last year, I recalled my younger day marathon training runs in Philly through Fairmount Park – particularly up and down Forbidden Drive. To the best of my knowledge, I have not run the 10 plus mile Forbidden Drive trail since fall 1997 or spring 1998. A recent trip to the Chestnut Hill area of Philly re-kindled those thoughts and I’m making this the 2013 exercise goal for the year.
That’s all for now. As I did last year, I will keep posting updates on a semi-regular basis.
Associate Professor of Marketing
Stillman School of Business
Seton Hall University