Goals for the New Year: 2013 Edition

Hola Todos!

As mentioned in many posts, I’m a big fan of goal setting.  I like to use the start of a new year as a means to re-boot and look ahead to what I would like to accomplish this year.   Before I get to the list, I’ll first review a previous post focusing research based tips for making and keeping your new goals, such as: (1) make short, attainable goals; (2) develop a specific action plan; (3) establish confidence in your plan; and (4) publicly declaring your resolutions to hold yourself accountable.

In the spirit of item #4 above, I am publically declaring the following four goals for the coming year.  (Note: I am dropping from 5 professional goals to 4 as one of the biggest lessons learned from last year was I packed my schedule in too tight, did not leave wiggle room for the unexpected, and had to drop items in my to-do list to put out fires.)

#1 – Tenure – There is not a bigger goal on this list than the tenure goal.  As an untenured professor at Seton Hall University, my packet is due for review on October 1st, 2013.  I have much work to do – specifically I’m short 1 academic article. I have a number of irons in the fire and each day for the next 4 months, the first thought on my brain when I get up will be research and writing.  And yes, that means DigNuggetville will take a back seat here and there as needed.

#2 – The Social Media Committee for the 2014 NY/NJ Super Bowl –The 2014 Super Bowl will be played in Giants/Jets MetLife Stadium – the first cold weather Super Bowl in decades.  I’m happy to say I’ll be part of this event as I am a member of the Social Media Team for the Super Bowl Host Committee.  We had a number of meetings last fall and we have a full set of meetings set for this spring.   I’ll have more to say about the Social Media Team as we progress throughout the year.

#3 – Take a Deep Dive into YouTube – Last year’s deep dive was into Twitter and this year’s deep dive will be YouTube.  I have not hosted/posted any Dr. Dan-o videos on DigNuggetville but this year, I want to make YouTube my social media goal for the year.  Stay tuned for what I can cook up in the YouTube department.

#4 – Run Forbidden Drive by June 20th – Each year I set an exercise goal because if I do not, I’ll just sit on my fat ass and gain weight.  Last year, I trained (not too well – many injuries and set backs) but I did finish the Broad Street Run.  Even if I was in shape for last year’s Broad Street, there were too much extraneous downsides to running with 40,000 people.  While training last year, I recalled my younger day marathon training runs in Philly through Fairmount Park – particularly up and down Forbidden Drive.  To the best of my knowledge, I have not run the 10 plus mile Forbidden Drive trail since fall 1997 or spring 1998.  A recent trip to the Chestnut Hill area of Philly re-kindled those thoughts and I’m making this the 2013 exercise goal for the year.

That’s all for now.  As I did last year, I will keep posting updates on a semi-regular basis.

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

 

 

MAKE Your New Years Resolution Stick! – Update: 2012 Round Up

Hola Todos!

A little more than a year ago, I created 5 professional goals to which I shared on the blog and 5 personal goals to which I did not, to accomplish for the 2012 year.  To summarize, goal setting is the easy part.  Goal maintenance and goal achievement is the hard part.  Goals are important because they serve as those big rocks to set your sights on.  Actually achieving each an every goal may or may not be as important as actually having a goal, attempting to achieve that goal, perhaps failing and learning something just as important along the way.  One of my favorite expressions is “The journey is the reward”  – a Chinese proverb but also recently used in the Steve Jobs biography.

As for the Big 5 Goals – Here’s a Review

#1 – Focus & Simplify – I said to myself many times last year this was and will continue be the hardest of them all.  As the year progressed, many, many, MANY things get dropped in your lap – and almost all of these are unexpected things that are usually a fire you need to put out.  Needless to say, I struggled with this goal.

The lessoned learned was to leave “buffer time” to deal with the unexpected.  I DID NOT nor am I used to leaving “buffer time.”  In other words, I’d plan my day/week with a jam-packed list of activities with little to no margin for error for the unexpected.  That will change in 2013.  Perhaps the goal should have been titled “Focus & Simplify & Hedge”

#2 – I need 2 academic research articles published this year – As an untenured Seton Hall professor, I need a minimum of three academic articles to be reviewed for tenure. Article #2 was wrapped up in 2012 and article 3 is very very close – end of January at the latest for submission.  In addition, I have other research projects which are far along and this will be task #1 for 2013.

#3 – Run the Broad Street Run – I did run the 10 Mile Broad Street Run in May.  It wasn’t pretty but I finished.  More importantly, I’ve stayed in shape playing in a men’s soccer pick up league, which is a lot of fun. I’m probably going to pick a different exercise goal for 2013

#4 – Take a Deep Dive into Twitter – I’m glad I spent the time and effort on Twitter last year.  I am substantially more comfortable with Twitter in January 2013 than January 2012. I have found a comfortable medium, I did have some meaningful connections, and I do not feel the need to be on it 24/7 as its not email.

#5 – Double my DigNuggetville Traffic – Thanks to healthy doses of Google-Juice, the DigNuggetville traffic was up substantially compared to 2011. Month-to-month comparisons, both in year and year-to-year, all showed a minimum of 2X traffic increases.  Now before I pat myself on the back, the numbers for the four months in 2011 and the first six months of 2012 were relatively low.  The question is – will 2013 be 2X 2012?

Thank you all for listening.  In Tuesday’s post, I will outline my goals for 2013.

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University