Should Your Career Path be More Opportunistic or Planned?

Hola Todos!

As you all know, I search high and low for nuggets and I found a good one yesterday.  I enjoy listening to the Entrepreneurial Thought Leaders podcast on the Stitcher app. “Stanford University’s Entrepreneurial Thought Leaders Seminar is a weekly speaker series that brings innovation leaders from business, finance, technology, education, and philanthropy, to share their insights with aspiring entrepreneurs from all over the world,” as described on the Stanford web site.

While listening Facebook COO Sheryl Sandberg’s talk titled “Spotlight on Scalability” and presented on April 22, 2009 (older presentations are available on Stitcher but not on the web site), Ms. Sandberg was asked the following question:

“Earlier in your career path, were you more opportunistic in your career choices or were they planned?”

In her response, Ms. Sandberg responded quickly and conclusively, stating:

“I think in careers, you need two things; (you need) a long-term dream and a short-term plan. And a short-term plan, I don’t know if its a year or two years but its between 12 and 24 months – it’s not longer.  The stuff in between is a big waste of time at best, and completely anxiety producing and counterproductive at worst.”

Something to think about today…

Best

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

Happy Thanksgiving! The Thanksgiving “Sleep” Myth Debunked

Hola Todos!

I hope we all have a fun, safe, and thankful (I have much to be thankful this year) Thanksgiving holiday.

The nugget for this Thanksgiving weekend is tryptophan (pronounced trip-teh-fan); an amino acid found in turkey that gets converted in the brain to serotonin. Serotonin is a hormone that is responsible for increased well-being, happiness, relaxation, and sleep, hence the Thanksgiving “Turkey makes me sleepy” myth made famous in a Seinfeld episode where Jerry wanted his girlfriend to go to sleep so Jerry, George, and Elaine could play with her collection of old toys.

Yes, this is a myth and another example where a little truth can go too far.  Interestingly, there are higher levels of tryptophan found in chicken than turkey.  As described in this excellent and short (under 3 minutes) video by Byte Size Science, all those delicious carbohydrates we eat on Thanksgiving (stuffing…yum!) are a bigger contributor to us feeling sleepy than anything else.  Moreover, we normally eat more calories in one Thanksgiving meal than we do in a normal day.  With all that food in our stomachs, the brain sends extra blood down to help with digestion, therefore training the rest of the body of resources (and yes, this makes us sleepy).

So if you hear any friends or relatives complaining about the tryptophan this weekend, set the record straight and make them watch the video.

Something to think about this holiday weekend…

Best

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

 

Excellent Social Media Links

Hola Todos!

It’s that time of the year on University campuses where professors have their students working all kinds of weird and wonderful projects.  I’m no exception and the following is a list of excellent social media links, which I feel are excellent, reads (meaning excellent benchmarking articles for their social media projects).

Even if you do not have a project due before the end of the semester, I am sure there are a number of nuggets to pull any of these articles.  Enjoy!

 

Integrated Marketing: If You Knew it, You’d Do it from Business Week.

Why visual storytelling is the future of digital

For Social Media Marketers, SEO is Much More Popular than PPC

6 Ways to Acquire New Customers via Social Media

4 Ways to Create Brand Content People Actually Care About

Do Native Ads Work?  

PepsiCo puts QR Codes in the Center of New Global Campaign

Dunkin’ Donuts Amplifies Mobile Effort with Instagram, Halloween-Themed Initiatives

5 Ways Instagram Can Boost your Marketing Plan

Pin to Win: The Ultimate Short Guide to Pinterest for Business

10 Ways to Grow Your Facebook Following

Best

Dr. Dan-o

 

Daniel M. Ladik, PhD,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University