Digital Media Nuggets Roundup from Mashable

Hola Todos!

It’s always great when a whole pile of nuggets is easily and neatly arranged for us to dig into.  The following article from Mashable titled “44 New Digital Media Resources You Might have Missed” (click here) has excellent stuff including “9 Social Networks for Sports Fans,” “5 Tips for Creating and Maintaining Customer Loyalty,” “15 Essential Twitter Chats for Social Media Marketers,” and “7 Lessons from Content Marketing’s Greatest Hits.”

When you get a chance, check those out those, as well as, 40 other nugget-worthy links.

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

Instragram is off the Market, Who’s Next to Get Purchased?

Hola Todos!

The blogoshere is still talking about the Facebook-Instagram deal but the discussion has also shifted to exploring….who’s next?  The following article from Mashable (click here) is solid as it identifies nine prospects.  No surprise that Path is #1 but its always great to get a round up article for learning about developing players in the field.

Enjoy!

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

Has Yahoo Finally Found its White Knight? Surprise! Its Yahoo’s CEO

Hola Todos!

Yahoo has been an interesting company to follow as of late.  Late last year, I wrote that I was sick of the “who was going to buy Yahoo” stories in the popular business press and instead advocated that Yahoo save itself (for full post, click here for “Yahoo Should buy Twitter and than merge with AOL”).

That said, current CEO Scott Thompson has only been on the job for about three months now, yet, we believe he’s finally charting Yahoo on a path towards some specific strategy; something former CEOs Carol Bartz or co-founder Jerry Yang never did.  Although some elements of the new direction have been trickling out in the press, we should see the entire plan sometime next week when Yahoo reports its Q1 earnings.

Here what we know (click here): Thompson is cutting about 2,000 employees or about 14% of Yahoo’s workforce.  Beyond the balance sheet boost this will eventually create, the main purpose of this overhaul is to streamline the massive sprawl of Yahoo’s portal.  Most important, Thompson has finally directly answer the question that I, as well as, so many other strategists have asked over the last 5 to 8 years: What is Yahoo?  In Thompson’s view, it’s a media company and he wrote in a memo to Yahoo employees: “Our online media presence has long been our company’s clearest competitive advantage.”

What I also found interesting was Yahoo’s massive user base.  Yahoo’s network of sites is the third largest in the U.S., trailing only Google and Microsoft according to the latest data from traffic tracker ComScore. In February 2012, Yahoo’s network had 174 million unique visitors, even more than Facebook’s 159 million. WOW!

Now that Yahoo is only a clearly defined path as a media company, Yahoo and it’s new CEO must avoid the mistake of previous CEOs who guided Yahoo on a path to nowhere. Once the Internet’s first and largest Web portal, 17-year-old Yahoo has lost its edge in nearly every area to newer, nimbler rivals.

Thompson must get ahead of in some key areas before major competitors also claim those market places.  Two easy developing areas are mobile advertising and social browsing services like GetGlue or Miso.  The mobile advertising space has been hot in the last six to nine months with Google, Apple and other gobbling up the main players although a few smaller firms still remain and could be had at a good price.  Perhaps more promising are the social browsing sites such as GetGlue and Miso which allow users to actively participate in their favorite TV shows, movies and other verticals such as books, restaurants, stocks, etc. We know Facebook just dropped $1 billion on Instgram.  For $1 billion, Yahoo could buy 2 or 3 hot mobile commerce firms that could not only complement their new media content strategy but also chart Yahoo towards strong future growth.

Something to think about today…

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

Leadership: Stand on the Shoulders of Giants

Hola Todos!

Today’s leadership nugget comes from one of the most famous scientists of the Enlightenment – Sir Isaac Newton.  Sir Isaac has a famous quote and it goes something like this: “If I have seen farther than others, it is because I was standing on the shoulder of giants.”

I love this idea of “standing on the shoulders of giants.”  There is a common misconception among young leaders that you have to do everything all by yourself; you are the leader, you are responsible, and it’s all you.

I could not disagree more.  Leaders have to understand that they have a very talented team around them and it’s only the collective whole of the team that can result in a win, not any one individual effort.

Two of my favourite leadership quotes are by Warren Bennis, esteemed professor and accomplished author in the area of leadership.  The first quote goes like this: “Three words leaders have trouble dealing with: ‘I don’t know.’  I think good leadership will often start with questions whose answer is: “I don’t know, but we’re going to find out.” The second quote goes like this: “None of us is as smart as all of us.”

Both of these quotes have the flavor of “stand on the shoulders of giants.”  Sir Isaac’s quote implies to remember and use the nuggets of those who came before you and Professor Bennis’ quotes implies to use the people around you.

Something to think about today…

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

Facebook Buys Instagram: More Details on the Deal

Hola Todos!

I was going though the articles on Facebook’s acquisition of Instagram as the news media gained more detail.  Here are some additional thoughts:

-It’s a cash and stock deal.  I was wondering why Facebook would part with that much cash even though the IPO will bring it back. Facebook needs cash right now as their model is not steller at generating cash and there are doing a lot of R & D experimenting right now. I bet the stock kicker was one of the tipping points for the Instagram founders to agree to this deal.  Facebook’s IPO will easily top Google’s record.

-Yes, this deal is all about mobile. Facebook also detailed that photos is one of main reasons users stay on Facebook longer than any other site.

-Finally it appears that Instagram’s founder and chief executive, 28-year-old Kevin Systrom, has a number of parallels that probably made this deal easier for Facebook to nab on the down low.  (1) Mr. Systrom was a former Google employee in product development and corporate and left to do other things.  No love for Google? Perhaps (2) Interning at a company that eventually became Twitter, Mr. Systrom met many of the leaders in tech including a young Mr. Zuckerberg, which Mr. Systrom considered joining Facebook but ultimately decided to stay in school.  With all the Facebook hype, you wonder if Mr. Systrom second-guessed that decision a few times.  (3) After his Google job, Mr. Systrom joined Nextstop Inc., a trip-recommendation site that Facebook later acquired for $2.5 million; another connection to Mark and Facebook.

Usually deals like the Facebook-Instagram one creates a knee-jerk reaction and starts a flurry of other deals by companies who what to “keep up with the neighbors.” The Wall Street Journal suggested Mr. Systrom would personally make $500 million from the cash-and-stock Facebook deal.  Who needs the lottery when you have a contact like Mark Zuckerberg, right?

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

Facebook Buys Instagram for 1 Billion

Hola Todos!

Yup – you read that headline correct – Instagram for $1 Billion; that’s billion with a B with a set of 12 zeros.  Click here for the CNNmoney article and click here for the All Things Digital article.

As we are all wondering  – why and….that much?  First the latter question – Facebook did this deal relatively quickly and very much on the down low.  The only way this happens is if Facebook paid a substantial premium.  Teams with much deeper pockets such as Google or even Apple could have easily created a bidding war so I have to tip my hat Mark and Sheryl for pulling this off.  It’s a major power play and it goes to show that Facebook is very serious about competing head-to-head with Google.

The former question – why – is much easier to explain.  While Facebook is already the king of web photos, Facebook is relatively weak on the mobile front and there is much improvement needed with Facebook in that arena.  I fully expect to see much effort, improvement and innovation by Facebook in the mobile space in the next 12 to 18 month.  Second, Instagram and its multitude of photo uploads is an excellent compliment to Facebook’s other major effort at the moment – Timeline.  Instagram make it that much  easier to get more information on one’s Timeline.

In closing, a billion bucks seems like a lot but Facebook will get all that cash back (if it is a cash deal) when they ring that IPO bell in 2012.  The best line from one of the two articles above: “Kodak goes bankrupt and Instagram is worth a billion dollars” – Wow.  Creative destruction (click here for full post) exemplified.

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

MAKE Your New Years Resolution Stick! – Update: April Edition

Hola Todos!

With three months in the books and nine to go, I have to remind myself that this “goal setting stuff” is not a sprint – it’s a marathon.  If February was “challenging,” I’m not sure what to call March – “frustrating”?

March and April are two of my busiest months as an academic.  November is probably next in line.  The frustrating thing is I put in a lot of hours on these 5 goals as well as others and I have little to show for it.  Ouch….

While I certainly did not sit on my butt and do nothing, I also did not knock out or make significant progress on any of the Big 5 listed below.  Again, this is a marathon and not a sprint and I needed to spend more time focusing on the BIG ROCKS FIRST (click here for full blog post).

That said, here’s the update on my big five goals.

#1 – Focus & Simplify – Of all the 5 goals, I really lost track of this one in March.  I did not focus as well as I should and very few things were simplified.  I did not plan ahead as well as I did January or February.  I have to do a better job with my BIG ROCK lists on a weekly basis.

#2 – I need 2 academic research articles published this year – While I made substantial progress on my 2nd academic article, it is not ready for review.  I truly think it needs another 4 to 5 weeks and a realistic goal at the present time is to have it done by finals (e.g., the first week in May).

#3 – Run the Broad Street Run – Ouch – Ouch – Ouch – literally and figuratively.  All the exercise and then the new soccer games caused my knee to swell up.  I am very very lucky that the MRI and X-Ray showed no major damage; just swelling due to overuse given its current strength.  Temple Sports Medicine prescribed rest (I took two weeks off from running) and knee/leg strengthen exercises.  I’ve run 5 times since including a 55-minute Long Slow Distance (AKA LSD) run yesterday.  I am not where I thought I would be in April, I still believe I’ll be able to do the 10 Mile Broad Street Run.

#4 – Take a Deep Dive into Twitter – I’m not sure if I got bored with Twitter or I just didn’t have the time to play with it but I did not have any major epiphany with the service in March. I logged in now and then – I Tweeted – I added a few followers – ho hum – I did what I was supposed to do.  The only problem is now – I have a little voice in the back of my head telling me I should have picked YouTube.  Perhaps this summer….

#5 – Double my DigNuggetville Traffic – February was the best month in the history of DigNuggetville blog. March did not top it.  My December, January, February three month streak where each new month averaged higher than the previous month ended in March.  March was still good but not better that February – even with 2 more days.  On the bright side, I learned a few things traffic-wise and I believe a summertime redesign is in order.

In closing, If there would be one word I’d like to tattoo to my arm for the remaining months, it would be – perseverance.  I have nine more months to go and I WILL have progress in the end.

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

Leaders Understand that Time is Finite

Hola Todos!

Mr. Mike has an excellent thought for us today.  It’s not surprising to anyone reading this post that the laws of physics have not changed – we only have 24 hours in any given day.  Usually, we just put lots of hours in but never take a step back to examine how poorly we manage out time.  In summary, place those big rocks first (click here for full post) and increase your effectiveness.

Mike, the floor is yours….

To: The Great Leaders Who Have a Passion for Continuous Learning

William Penn, English entrepreneur and philosopher, wrote: “Time is what we want most, but what we use worst.”  One of the challenges that all great leaders face is the effective use of their time – those precious seconds, minutes and hours that relentlessly vanish from each day’s calendar.  In his article, “Time Doesn’t Scale,” (click here for full post) Seth Godin suggests a change in approach in the way of looking at time and how we use it to increase the great leader’s effectiveness.

Time doesn’t scale…But bravery does.

The challenge of work-life balance is a relatively new one, and it is an artifact of a world where you get paid for showing up, paid for hours spent, paid for working.  In that world, it’s clearly an advantage to have a team that spends more time than the competition. One way to get ahead as a freelancer or a factory worker of any kind (even a consultant at Deloitte) was simply to put in more hours. After all, that made you more productive, if we define productivity as output per dollar spent.

But people have discovered that after hour 24, there are no more hours left. Suddenly, you can’t get ahead by outworking the other guy, because both of you are already working as hard as Newtonian physics will permit. Just in time, the economy is now rewarding art and innovation and guts. It’s rewarding brilliant ideas executed with singular direction by aligned teams on behalf of truly motivated customers. None of which is measured on the clock.

John Cage [American composer] doesn’t work more hours than you. Neither does Carole Greider [molecular biologist]. Work/life balance is a silly question, just as work/food balance or work/breathing balance is.  It is not really up to you after a point.  Instead of sneaking around the edges, it might pay to cut your hours in half but take the intellectual risks and do the emotional labor you’re capable of.

Henry David Thoreau, American author and poet, writes:  “It’s not enough to be busy, so are the ants. The question is, what are we busy about?”  Be about your greatness… the incredible gifts within that are yet to be discovered, the ideas and innovations you will find by looking through different eyes, the dreams you will achieve because you have the courage and bravery to take risks and to be more than you ever dreamed you could be.

Have a beautiful day and a magnificent week!!!

Mike

 

Contact Information:

Michael M. Reuter

Director, Center for Leadership Development

Stillman School of Business

Seton Hall University

Tel: (Office) 973.275.2528

Email: Michael.Reuter@shu.edu