The Job Post Buzzwords

Hola Todos!

This one was too good to pass up.  The spring months are usually the most active when it comes to changing positions as well as undergrads seeking their first gig out of college.  I’ve been there myself and read way too many buzzword-laden job descriptions myself.

This story (click here) from CNN.com is excellent and “translates” what many of these resume buzzwords such as “detail-oriented,” “team player,” “multitask,” and the ubiquitous “outside the box” really mean.

 

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

The Power of Habit

Hola Todos!

You know that every so often, your not really paying attention yet something grabs your attention?  That happened to me this morning while getting dressed and a story on NPR just made me stop and listen.

The story (click here) reviews a new book called “The Power of Habit” and it a fantastic fit for our New Year Resolution/goal setting theme for the year (e.g., 30 days make a habit – click here).  The complete audio can be found in the link above.  In the meantime, here’s a quick teaser to the book:

“The habit loop is a three-part process. First, there’s a cue, which is kind of a trigger for an automatic behavior to start unfolding. Then there’s a routine, which is the behavior itself … and finally there’s a reward, which tells our brain whether we should store this habit for future use or not.”

“Claude C. Hopkins had made his name creating habits around products and making them famous. He had these two simple rules: make a product into a daily habit — find some simple cue, something that’s going to trigger the consumer — and second of all, you have to give them the reward. … He intuited [the habit loop] years before laboratories had proven that it exists.”

Earlier this year, I was given another book “Made To Stick” by Chip and Dan Heath by one of the Deans at Seton Hall and I can easily see some overlap in the persuasion suggestions by Chip and Dan and the ideas by “The Power of Habit.”  When you get a chance, go to Amazon and check these books out.

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

Nike is in the Vanguard – AGAIN – This Time with Digital & Interactive Advertising

Hola Todos!

I knew this would happen someday (I always thought the feature article would be about Proctor & Gamble but Nike is an excellent exemplar too).  I’ll let the quotes speak for themselves (click here for full article):

 

“Nike’s spending on TV and print advertising in the U.S. has dropped by 40% in just three years, even as its total marketing budget has steadily climbed upward to hit a record $2.4 billion last year.”

“Clearly they think they can get by without big television campaigns anymore.”

“That’s a major change, Nike CEO Mark Parker explained to Fortune. “Connecting used to be, ‘Here’s some product, and here’s some advertising. We hope you like it,’ ” he says. “Connecting today is a dialogue.”

“(Nike) spent nearly $800 million on ‘nontraditional’ advertising in 2010, according to Advertising Age estimates, a greater percentage of its U.S. advertising budget than any other top 100 U.S. advertiser. (And Nike’s latest filings indicate that that figure will grow in 2011.)”

“(Nike) has overhauled its $100 million-plus campaigns around major events like the World Cup and Olympics to focus on online campaigns first. The result? Before, the biggest audience Nike had on any given day was when 200 million tuned in to the Super Bowl.  Now, across all its sites and social media communities, it can hit that figure any day.”

 

I have been singing this song for the past 3 to 4 years now: the decline of traditional shotgun mass-marketing national TV advertising and the rise of interactive, two-way, trackable and ROI calculating advertising – all at the same time being significantly micro-targeting to smaller and more specific customers.  Well done marketing team at Nike, well done.

I have a feeling that 12 months from now, Nike will not be the only company in the top 100 advertisers list that spends more on interactive & two-way advertising than traditional mass marketing TV ads.

 

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

Leadership Styles in a Social Media World

Hola Todos!

Attached for your review, is a presentation I recently shared with the AAF/Marketing Club of Seton Hall University.  The presentation is a shorten version of an article I published in Marketing Management titled “CMO Leadership for the 21st Century.”

In summary, CMOs of social media firms must shift their leadership mental model to make decisions with their customers (e.g., the crowd) and not just for them.  Links to the presentation and the MP3 audio track for the session with narration can be found below.

 

Best regards,

Dr. Dan-o

 

Presentation: Leadership Styles in a Social Media World

Leadership Audio

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

25 Solid LinkedIn Tips

Hola Todos!

As I have said before in class, LinkedIn is a necessity in today’s corporate world.  The following article (click here) does nice job highlighting a number of solid tips.  Extra focus on the final eight is key, in particular, “groups” and “answers.”

 

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

 

 

The History of Marketing with a Heavy Focus on the Shift from Outbound to Inbound Marketing

Hola Todos!

While I would never call this Infographic “exhaustive” as the title of this blog post suggests (click here for blog post), I still found the information “nuggetworthy.” The downside to Infographics are that they trade off content depth for visuals as correctly described in one of the post-blog comments: “Infographics are very interesting and quite visual but shallow in depth. If that is the goal, it serves it’s purpose.”

My suggestion is to focus on the latter half of the Infographic beginning with header “The Age of Inbound Marketing” sandwiched date-wise between 2000 “The Bubble Pops” and 2003 “Fighting Spam.”

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

 

 

Why Do We Pick Bad Leaders & How to Spot the Good Ones

Hola Todos!

Today’s leadership nugget is courtesy of a book review I read yesterday on CNN.com (click here). The book titled “Why Are We Bad at Picking Good Leaders” by Jeffrey Cohn immediately caught my attention.  First, the book has a heavy emphasis describing good leaders and leader passion – a topic of three previous DigNuggetville posts (click here – and here and here) – plus part of the lead in to all of Mr. Mike’s leadership posts.

Second, the book has a heavy emphasis on describing good leaders and empathy skills – a topic of four previous DigNuggetville posts (click here and here and here and here).

Finally, the book has a heavy emphasis on good leaders and Emotional Intelligence.  Now I know I have not given EI is due yet on DigNuggetville but we know from my MBA classes, EI is central to my leadership discussion.  While I am sure I will do something significant with EI on the blog in the near future, the following Wikipedia entry (click here) is a good starting point.  Also, when you get a chance, go to Amazon and take a preview of the Daniel Goleman books on the topic.

 

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

Is Valentine’s Day a Concoction by Marketing firms like Hallmark and American Greetings?

Hola Todos!

The answer to that question is…NO or at least the origins of Valentine’s Day is not a marketing concoction.  As described by the Virtual Museum of Canada (click here), the origins of the holiday can be traced back to the life of a Christian saint and an ancient Roman festival. Wikipedia is also always useful and does a more extensive background on the Saint that burned at the stake on February 14th (click here).

 

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

Apps, Pinterest, Human as Brand, Apple CLV & Potpourri

Hola Todos!

I had a crazy/nutty/busy last week so I did not get a chance to read much – or as least read as much as I usually do.  Moreover, classes are in full swing so we a plethora of different conversation threads active among us.  I love to add fuel to the fire so here are some excellent new stories from the last week:

How to Create a $1M App with a $10K Marketing Budget

Super Bowl Advertising – Social TV Experience (e.g., Shazam, GetGlue, etc) in the Forefront

Google Knows Too Much About You

Human as Brand/Fan Identity w/The Phantom Menace

Human as Brand/Fan Identity w/Kathy Ireland

Pinterest – Why Image-Sharing Network Pinterest Is Hot

Pinterest – The Appending Affiliate Links to Some Pins

How Pinterest is Becoming the Next Big Thing in Social Media for Business

12 Most Effective Ways to Engage on Twitter

Apple, Customer Lifetime Value & Customer Churn

Enjoy!

Dr. Dan-0

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 


Topic Talk Thursday – Networking, Networking and More Networking

Hola Todos!

“How to network” is one of those topics to which I truly have a passion. Yesterday, I had Seton Hall Pirate Mentor Gabino Roche in class and we got into a solid “how to network” discussion.  Within the next 8 hours, I came across three solid networking articles that are loaded with nuggets.

The first is from Entrepreneur Magazine (click here) and it’s focus is on more than just being a networker, but also being a connector.  Second, is from the Harvard Business Review Blog (click here) and it details tips for introverts to network effectively.  Third, is from Fortune Magazine (click here); its excellent and features a lengthy book review from none other than the founder of Linkedin – Reid Hoffman.

Enjoy!

Dr. Dan-o

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University