Gaining/Losing Marketshare in a Rapidly Growing Marketplace

Hola Todos!

The following post on the surface looks like some Apple zealot defending his turf.  The smartphone/tablet/mobile OS marketplaces offer the most interesting storylines in tech (if not in all of business for that matter.)  These marketplaces are moving at a pace never seen to the best of my knowledge.

From a marketing perspective, marketshare is always one of the most interesting marketing metrics to follow in rapidly growing and evolving markets.  Can you imagine increasing sales by 75% and losing 1/3 of your marketshare?  That can happen very easily if a firm is not careful (Are you listening RIM? This can and will happen to you).

Check out and review approximately ½ through his argument the “comparing Apples to Apples” section of the article.  In my option, this is the most interesting section of the article.

Enjoy!

Dr. Dan-o

 

Innovation is more Evolutionary than Revolutionary

Hola Todos!

As you all know, Malcolm Gladwell is one of my favorite authors so it’s easy to recommend Gladwell nuggets.  In the following link from NPR, Mr. Gladwell dispels the “Innovation Myth” that most innovation is massively new and radical (AKA – a revolution) rather then iterative (AKA – evolutionary).

Enjoy!

Dr. Dan-o